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EXA
/ Branding
/ Packaging
/ Web Design
/ Marketing Campaigns (freelance)
Initial branding & packaging by Bartlett Brands. Marketing campaigns since launch were art directed & designed by Luisa Betancourt.
Brand Launch Photography by Violet Tinder
The name Exa comes from the decimal unit prefix 10¹⁸ (1,000,000,000,000,000,000) because Exa's range is big, their impact is bigger and they're at the max on inclusivity. Created by the founders of Credo, Exa wanted to create the first-of-its-kind clean complexion range with packaging that's designed to be as eco-as-possible.
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