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EXA
/ Branding
/ Packaging
/ Web Design
/ Pitch Presentation
/ Brand Platform
/ Brand Standards
/ Presentation Templates (freelance)
/ Marketing Campaigns (freelance)
including light photography retouching,
social assets, postcards, press release,
printed signs & emails
Launch brand & packaging by Bartlett Brands.
Campaigns since launch were art directed & designed by Luisa Betancourt.
The name Exa comes from the decimal unit prefix 10¹⁸ (1,000,000,000,000,000,000) because Exa's range is big, their impact is bigger and they're at the max on inclusivity. Created by the founders of Credo, Exa wanted to create the first-of-its-kind clean complexion range with packaging that's designed to be as eco-as-possible.













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